I saw many of my friends go with It Works! (yes it’s the name of the company!) so I thought I could write about this company to tell: Is It Works! a Pyramid Scam? It’s not because some of my friends work with It Works! that it is not!
At first, I was a bit intrigued by what It Works! was about, so I did a quick research on the web, and I found its website immediately. I found it interesting that its niche was health & care, but I think many companies are in this niche, so it makes it hard to know which one is better than another.
So, when you are done reading this review, you’ll have a better idea of what It Works! have to offer, its business model, pros and cons, and if I consider it as a scam. After that, you’ll be able to decide if this company is for you or not. Now, let’s dive in!
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Name: It Works!
Founder: Mark B. & Cindy Pentecost
This company was launched at least 20 years ago by Mark and Cindy Pentecost, but I couldn’t find the exact date and year. As I said, this niche is competitive, so it is hard, for us customers, to choose which company has the best products. On the other side, it is hard for companies to sell unique products to stand up in the competition. For It Works!, the solution it found for its customers was the It Works! Wrap, also known as the Ultimate Body Applicator.
It Works! also has a nutritional line developed by Mark because he had a bad experience at the doctor and couldn’t find the exact thing his doctor was recommending him. It didn’t exist yet! So Mark decided to create it, and that is how the nutritional line appeared. For the kind of products they have, I think we can consider them as great products. I must admit that I didn’t try them, but since many of my friends were distributors, I can bet they were a minimum good.
It Works! started international sales in Canada, Australia, and several countries in Europe, in 2008. Even though the economic crash of 2008, the company was able to survive and continue growing. It went debt-free in 2009. It’s in 2012 that It Works! reached $100 million in sales.
To give back, the founders decided to create a foundation in 2013 with the following vision: ”to make a lasting difference in communities locally and globally through financial, practical, and emotional support.” Today, the Foundation supports many pillars such as Humanitarian Aid, Anti-Human Trafficking, Veterans Support and more. Nowadays, the company continues to grow, and it is more than ready to conquer the world.
Being able to find this fantastic story on its website shows me that this company has a real purpose in helping others. It builds trust indirectly toward this company, and it makes me want to know more. And this is what we are going to do without any further due!
Ok now, let’s get in the exciting part: the business model. Is it possible to make money with It Works! or you can only buy products from them like a regular customer? You can do both; purchase products and make money.
If you like It Works! products you can buy from them or one of their distributors as a regular customer. There is no engagement; you only do a standard transaction as you do with any other merchant. Through their website, under the tab ”Shop”, you can buy all the products that you need. It Works! has different categories from which you can buy, which are: beauty, nutrition, lifestyle and apparel.
If you love It Works! products you can become a distributor. Now, this is the part where you can make money with this company. I’ll go through it deeply because we’ll also understand what its business model is.
First thing first, as a distributor, you have some advantages such as:
So clearly, with these advantages, they want you to become one of their distributors. However, becoming a distributor is not necessarily simple; you must know how to deal with a business, customers, etc. This is the reason they have training and tools to teach you how to do it. This training is updated every month.
Now, yes, you have the advantages of becoming a distributor, but what do you have to do? My first thought would be: sell It Works! products (obviously). However, the way to earn money is mainly through their compensation plan (I couldn’t find any commission rate on your sales).
It Works! compensation plan is different from what I have seen until today. I found an interesting document on the web, explaining in detail what this compensation plan is about. I’ll try to go through it and highlight the information I consider relevant, but I’ll join the link to this document if you want to take a look at it yourself.
Let’s start with the business model. If you didn’t know, this company works under the model of an MLM (multi-level marketing). Shortly, what this means is that you earn a commission from people who come in the company under your sponsorship. If you want to know more about the MLM business model, take a look at my post here explaining in detail what it is about.
What is different from their business model (even if it stays an MLM one), is that you earn a % of the SALES your distributors will make. The % depends on your rank (ranking is one of the reasons it is an MLM company). When I say ”your distributors”, I talk about the people who will become distributors under your sponsorship. Most of the MLM companies selling products can work this way, but there are also companies giving commissions depending only on your rank, which this one depends on the number of new members you can bring in, so they don’t care about the sales.
As I said, the % of the commission will depend on your rank (which will depend on the number of distributors you have). If we take a look quickly at the different rankings, we can find two levels divided in classification:
The management levels
The leadership levels
Since this level is much more complex, I won’t put any screenshot but I encourage you to check the document if you are interested in knowing more. You can check the document here.
Wow, this compensation plan is probably one of the most complicated I have ever seen. If you are very interested in knowing more, I highly recommend you to take a more in-depth look at their document. I cannot recopy all their information here.
The more distributors you have in your team, the more money you will make, this is how MLM companies work.
So, their business model is not wrong, but it is not a business model I recommend. You must be aware of what an MLM company involves and informed yourself correctly before making any decision to enter one.
Now let’s take a more in-depth look at the pros and cons of this company.
Now, the ultimate question: is it a pyramid scam?
First of all, being an MLM company doesn’t make it a scam automatically. Since many legitimate companies work under this business model, It Works! can be one of them, and this is what I want to look with you since we did a quick check-up of what is offered inside.
Since this company is in operation for at least 20 years, I consider it more trustable than a smaller company. Through time, it was able to prove they can make it and offer excellent products to their customers. Those customers also seem happy with their purchase when it brought them to become loyal distributors. I think this is a great way to share products you believe in. So, for the legitimacy of this company through history, I don’t have any doubts. Plus, I was able to quickly find the founders and the reasons they decided to create this company; nothing was hidden from me. Trustability +1.
About the products, I don’t have much to say because I didn’t try them and I don’t want to tell things that are not true. Since they are pretty famous, I could say they are great, and I bet many people like them. I won’t go any further on this point, but with $100 million in sales, I believe they made their proofs.
Now, let’s talk about the distributor program. Honestly, the program is attracting, and I speak for myself. The one thing I find not attracting at all is the complexity of the compensation plan. I mean, it does look like a pyramid; you have people under you. However, it’s kind of weird and hard to keep a good follow-up because the pyramid seems distorted. I would lose myself quickly in this compensation plan. Plus, as any MLM company, it takes many people in your team to start to see some money comes in. Without these people, being a distributor isn’t interesting because it might cost you more to support your status than what you will sell. This is the ”trap” of MLM companies; you must start to build a team to see some money, be aware of this reality.
I will conclude with my rating based on what I have analyzed from this company. My verdict is 3.5/5, and I would not call it a scam. I think it is a legitimate MLM company that is in operation for many years now. The only thing I would recommend to you if you are serious about getting involved with It Works! is to make sure it is legal in your country. As I explained in my post on the MLM business model, some countries are more strict than others, so to not have any problems with your government, take a more in-depth look at what it involves. Plus, make sure to correctly understand their compensation plan because you don’t want to have any surprises once you are in.
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It is not an MLM business model, so you don’t have the stress to recruit new people in your team to see your first dollars. This company, called Wealthy Affiliate, works with affiliate marketing. Is affiliate marketing the same thing as the MLM business model? No, let me give you a quick explanation of what it is.
Affiliate marketing is when you become a salesman for a company. For example, you promote an Amazon product, and for each sale, you earn a commission. It’s the same principle as if one of your friends was asking you to sell his table (it could be anything, a table is as an example) for him. In exchange, he would give you 5% of the price you sell it. So basically, you don’t own the products, you only promote them to make more sales.
The most significant advantage of working as an affiliate marketer is that you don’t deal with the inventory, the shipping and the after-sale.
So at Wealthy Affiliate, you have access to training to teach you how to become an affiliate marketer. You also have access to many entrepreneurs who can help you upgrade your skills and become better at it. Many other features are offered, I invite you to take a look at my long review about Wealthy Affiliate or my short presentation.
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If you have any questions, you can contact me at yerdua (at) school-of-financial-freedom (dot) com. If you are ready to make money, this is a unique opportunity for you!